Introduction : Know Thyself When I first got to London I read all four broadsheets and all four tabloids each day for the EA's media cuttings service. This threw me into the deep end of commentators and ideologies, as I saw the same stories rendered differently for each spectrum of the British newspaper reading public, from the retired Army officers who read the Daily Telegraph to the artists that read The Guardian to the *cough* less educated who read The Sun. I developed a fondness for The Times that remains today, despite the fact that most people would assume that my natural home would be The Guardian. I found, in the midst of all that newsprint, that I have an intellectual habit that was obviously formed at home from reading The West Australian, The Australian and The Bulletin and informed my adaptation to the newspapers of Britain. I only ever take my reviews of popular culture from the journals that align themselves with my ideology because I am a fan of popular culture